AWP: Cold Start Success w/ Dr. Eric Baas: Education, Strategy & Private Practice Growth

"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore:

- Why education, not persuasion, is key for new ODs
- Common pitfalls—and how to avoid them
- The importance of team, process, and community
- How every cold start can look different based on goals and market

If you’re thinking about starting a practice—or just want to be inspired by smart strategy and passion for private practice—this one’s a must. 

Dr Eric Baas can be reached at drbaas@icareadvisorsllc.com"
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