
Digging Deep into Optometry
Episodes

Nov 27, 2024
Nov 27, 2024
1 hr 13 min
Drs Gina Wesley, Shane Kannarr and Chris Wolfe join for an unscripted conversation all about visual fields—the challenges, the breakthroughs, and the tools that make this an indispensable part of eye care.
Did you know that utilization of visual fields in optometry, based on CMS billing data, is surprisingly low? We dive into the barriers that prevent optometrists from performing and billing for visual fields and share practical tools and strategies to overcome them.
Whether you’re a seasoned VF expert or just getting started, this episode is packed with real cases, actionable tips, billing strategies, and tools that remove barriers so you can use VFs to their full potential.
Click here to listen to Chris's episode discussing CMS data on VF: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000643325415
For more information on the Radius headset we reference, visit: http://radiusxr.com/
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision

Nov 25, 2024
Nov 25, 2024
19 min
In this episode, Chris discusses step four of Comprehensive Optometry Simplified, focusing on analyzing fees and billing in optometry practices. He emphasizes the importance of understanding the financial aspects of patient care to ensure that services provided are worthwhile for both the practice and the patients. By calculating revenue generation and patient care value, optometrists can make informed decisions about the services they offer, ultimately enhancing patient care and practice profitability.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Nov 20, 2024
Nov 20, 2024
46 min
Aaron has spoken multiple times about his practice's experience with the LifeMeter. On this episode, Drs Brenda DeForrest and Peter Santisi join to share their experiences with the technology, why they brought it into the practice and how it has affected the converastions they have with patients around nutrition, supplemnetation and ocular health.
Dr Brenda DeForrest has been in private practice in Orlando FL since 1990 after graduating University of Florida and New England College of Optometry. She enjoys yoga, paddle boarding, book club & traveling to shop & shopping to travel.
Dr. Peter Santisi is a native Floridian, born and raised in Merritt Island. In 1989, Dr. Santisi enlisted in the U.S. Navy where he served as a Navy Hospital Corpsman providing physical exams and eyecare to Navy and Marine Corp personnel. Dr. Santisi has been in a private practice in Merritt Island since 2006 and serves as Chairman of the Board for the Florida Optometric Association.
Resources:
- LifeMeter Technology Disucssion w/ Werner Gellerman PhD (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000666075876)
- LifeMeter website (https://www.lifemeter.com/)
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision

Nov 18, 2024
Nov 18, 2024
22 min
In this conversation, Adam F. Cmejla discusses the importance of understanding one's value through client feedback, the role of optometrists in providing comprehensive care, and the impact of limiting beliefs on professional identity. He shares personal experiences and transformative practices that have helped him grow, emphasizing the need for self-reflection and proactive communication with clients. The discussion concludes with a teaser for a follow-up episode on the 2020 Money Podcast.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Nov 12, 2024
Nov 12, 2024
59 min
"Jane, at just 16, is the dynamic force behind Card My Yard Raleigh. Jane isn't your average teen; she's a vibrant entrepreneur with a knack for turning milestones into unforgettable celebrations. With a vision far beyond her years, she is transforming the way Raleigh celebrates, combining joy and creativity into each yard sign she installs. Fearless, innovative, and full of youthful zeal, Jane is redefining the card yard scene one dazzling display at a time. Her mantra? Celebrate big, celebrate bold, celebrate with your whole heart. Watch out, Raleigh – Jane is just getting started! Follow Jane’s journey: at janeutesch.com YouTube@Apollocreations16 Facebook.com/cardmyyardraleigh raleigh@cardmyyard.com" questions@eyecode-education.com
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Nov 11, 2024
Nov 11, 2024
53 min

Nov 6, 2024
Nov 6, 2024
1 hr 2 min
Drs Laurie Sorrenson and Mick Kling know a thing or two because they've seen a thing or two. Both own and run successful large practices and consult with their opotmetric peers on all things practice management. Recently, Laurie and Mick co-authored a white paper "A Guide On Adding An Associate Doctor to Your Practice" which can be found HERE (https://insight.visionsource.com/VSNext/Resources/Article/a-guide-to-adding-an-associate-doctor-to-your-practice). I hope you enojy our discussion, to learn more or contact Mick or Laurie:
VisionSourceNext.com
Mick Kling, OD - mkling@visionsource.com
Laurie Sorrenson, OD - lsorrenson@visionsource.com
questions@eyecode-education.com
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Nov 4, 2024
Nov 4, 2024
25 min
In this episode, Chris discusses step three of building a protocol in comprehensive optometry, focusing on the importance of educational documents for patient communication. He emphasizes the need for intentional delivery of information to patients, using storytelling techniques to enhance understanding and engagement. The conversation highlights the significance of preparing patients for their conditions, particularly dry eye, and the role of follow-up communication in ensuring adherence to treatment plans. Chris concludes by encouraging practitioners to be deliberate in their patient education efforts to improve outcomes.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Oct 30, 2024
Oct 30, 2024
43 min
Aaron's good friend, Bryan Holman owns three successful optometry practices Greenville, Millbrook, and Montgomery, Alabama. Roll Tide! Bryan has a clear process and strategy when introducing new technology into his practice and joins to discuss how he successfully intergrated the RetEval, his most recent technology, into practice. Bryan also is a bourbon connoisseur, and brings along some of his favorites during the discussion. To contact Bryan, visit the practice website https://riverregionvisionsource.com/ or email him at bholman@visionsource.com. For more infomation about RetEval, reach out to Gary VanMatre (gvanmatre@lkc.com)
questions@eyecode-education.com
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Oct 29, 2024
Oct 29, 2024
59 min
In this conversation, Chris and Jed Mullenix explore the importance of community building, leadership, and faith in fostering a thriving city. They discuss the challenges of divisiveness in society and the need for common ground to unite people. Through personal anecdotes and insights, they emphasize the significance of connectivity, shared values, and the role of local churches in creating a sense of belonging and purpose within neighborhoods. In this conversation, Jed Mullenix and Chris discuss the importance of building trust and community through hospitality and genuine relationships. They explore the concept of flourishing neighborhoods, the art of neighboring, and the challenges of overcoming skepticism in community building. The discussion emphasizes the need for leaders to serve their communities and the significance of knowing and caring for those around us. The conversation concludes with insights on leadership growth and the role of storytelling in fostering community connections. --------------------------------
For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Oct 23, 2024
Oct 23, 2024
29 min
Aaron shares his thoughts on managing growth opportunities as a parent, grandparent and practice owner. In his book, The Anxious Generation, Jonathan Haidt introduces the concept of "bruises not scars" to help children develop self confidence. Aaron discusses how he uses this concept in practice, not only with his team but also with himself. CLICK HERE to watch Giannis Antetokounmpo addresses the media following the Milwaukee Bucks' 128-126 OT loss to the Miami Heat after giving up a 16-point lead in the fourth quarter in Game 5 of the 2023 NBA Playoffs
questions@eyecode-education.com
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Oct 21, 2024
Oct 21, 2024
20 min
In this episode, Chris discusses the second step in building a clinical protocol for optometry. He emphasizes the importance of formulating patient questions that compel action and the need to identify critical clinical findings during eye exams. Chris also highlights the significance of developing a comprehensive follow-up protocol for patients, particularly those with chronic diseases like glaucoma and dry eye. The conversation concludes with a focus on integrating chronic disease management into practice to enhance patient care and ensure effective communication.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
