EyeCode Media

In this monologue, Chris discusses the role of dopamine in reward and pleasure and how it relates to the actions we take in our practices. He explores the subconscious actions that occur from dopamine release and the impact it has on our perception of value. Chris compares the financial rewards of providing routine services, such as selling glasses and contact lenses, to providing medical services. He emphasizes the importance of understanding the time delay in receiving payment for medical services and how it can affect our dopamine release. Ultimately, Chris encourages practitioners to focus on providing comprehensive care for their patients without being swayed by financial rewards.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

 

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we disucss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt:
Active Shooter Defense School (https://asdschool.com/)
DW Yardscapes (https://www.dwyardscapes.com/)
Call/Text: (619) 490-3168‬

 

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Matt Kleir is a combat vetran, teacher, contractor, multiple business owner, father, husband, and pilot. He is a great storyteller and we are sharing this episode in two parts. Matt joins the podcast to share his life story and we discuss how the American Dream is built on sweat, experience, growth through experience. To connect with Matt:
Active Shooter Defense School (https://asdschool.com/)
DW Yardscapes (https://www.dwyardscapes.com/)
Call/Text: (619) 490-3168‬

 

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Chris Wolfe discusses the impact of private equity on patient care and the evolving healthcare landscape. It highlights the trend of physicians leaving private practice and opting for employment with larger health systems or corporate entities. The declining reimbursement rates and rising costs pose challenges for optometrists, leading to the need for strategic thinking and adaptability. The influence of private equity raises concerns about the standardization of care and the loss of autonomy for practitioners. The conversation emphasizes the importance of telling the story of independent optometry and the need to provide personalized, patient-centered care.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Werner Gellermann, PhD joins to discuss the opportunities and challenges measuring carotenoids in human skin and retinal tissue. Visit this YouTube link to see powerpoint slides Dr Gellermann shares during the discussion.

Dr. Gellermann is the CIEO of Longevity Link Corporation and co- founder of the LifeMeter technology (https://www.lifemeter.com/) . His research background is in the field of Solid State Physics and laser spectroscopy. Initially he developed ionic crystals for novel, wavelength-tunable continuous-wave and femtosecond laser operation in the near-infrared spectral region. In the mid 90’s, he and his research group switched to the field of Biomedical Optics, applying their experience with lasers and spectroscopy techniques to the development and commercialization of novel non-invasive detection methods for carotenoid antioxidants and related compounds in living human tissue.

To see his group's peer-reviewed scientific publications related to this discussion visit: longevitylinkcorporation.com

 

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Dr. Haley Perry discuss the current state of AI and its potential threats and opportunities for the profession. They explore fears related to AI replacing eye care professionals and the potential loss of patient care. They also discuss the mistrust of AI and concerns about data privacy. The conversation delves into how AI works and the challenges of teaching and guiding AI systems. They touch on the importance of understanding AI and its limitations, as well as the need for continued education and adaptation to stay relevant in the field. In this conversation, Haley and Chris discuss the opportunities and challenges of using AI in optometry practices. Haley emphasizes that AI is still in its infancy and has immense potential to improve efficiency and patient care. They explore various applications of AI, such as analyzing practice finances, generating patient communication, diagnosing OCT images, and creating course outlines. They also discuss the ethical considerations and potential pitfalls of AI, including the ability to mimic voices and manipulate information. Haley offers a course on AI in optometry and provides consulting services to help practitioners implement AI in their practices.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The most effective leaders are Supercommunicators. What is a "Supercommunicator," according to author Charles Duhigg? Someone who makes conversation easy, enjoyable, and lasting and who helps us feel heard and known when we are around them. Thankfully, supercommunicating is a skill that can be learned. Drs Kyle Klute and Brianna Rhue join to discuss how we apply what we learned from the book to our personal and professional lives.

Here is a great overview of the book's core message from the YouTube channel "Productivity Game" https://lnkd.in/guyYRKJw

 

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect!

Follow and join the conversation! Instagram: @aaron_werner_vision

I bet you feel like you already have enough to do. A lot of what you do (many tasks you shouldn’t be doing), should be done by someone else in the business. And it will be done at least 80% as well as, if not better than, if you do it. It will also cost you less for others to do it. Here’s the real secret; they love doing the stuff you hate to do. That frees you up to do the things that only you can do. But if you want your tasks to persevere, you must make your instructions clear. Today we are going to demystify delegation by discussing a lesson I got from my time with Michael Hyatt’s Business Accelerator program. I’ll also share the tools to support you in becoming a better leader by better delegation https://docs.google.com/document/d/1ZUAWtMc9s4V4uENXxSLjpmfHDh68TgTv/edit?usp=sharing&ouid=117287118297096999307&rtpof=true&sd=true

David Edler recently retired from a successful career working in optometry, starting at Wesley Jessen and then spending most of his time with Vision Source helping independent optometrists achieve their full potential. Over the past 40 years, he worked in sales, customer service, project management, marketing, training, stand-up comedy, storytelling, klezmer musician, neighborhood rock band keyboards, back vocals, recovering trumpet player, marching band enthusiast and youth athletics coach. David, along with his wife Abby, a hand-writing analyst, and their energetic black lab live in the Midwest suburbs. To connect and see how they can help your company or organization visit Edler Communications (https://edlercommunications.weebly.com/) or email: dedlerspeaks@gmail.com Show Sponsors: CooperVision, MacuHealth

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Let's Connect! Follow and join the conversation!

Instagram: @aaron_werner_vision

Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

 

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d

Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified

 

In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients.

Takeaways

• Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits.
• Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient.
• Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care.
• Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.

In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica