Digging Deep into Optometry
Episodes
Saturday Apr 18, 2026
Saturday Apr 18, 2026
"Aaron reflects on the Vision HQ conversation and shares how his practice uses membership plans to improve patient access while moving away from discounting. He breaks down how their plans are structured, why simplicity matters, and what the real-world results look like including growth, adoption, and patient behavior. This episode offers a practical look at how membership models can strengthen relationships, increase value, and create a more sustainable business model in modern optometry.
Episode with Chris and Renato: https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000761043336
Vision HQ: https://vision-hq.com/
Connect with Aaron:
LinkedIN (https://www.linkedin.com/in/aaronwerner1/)
Instagram (https://www.instagram.com/aw_visions/)"
For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth"
Thursday Apr 16, 2026
Thursday Apr 16, 2026
"Aaron sits down with Dr Walt Whitley, Dr Hardeep Kataria, and Roger Kennedy for a practical discussion on CAM360 vs Prokera, how to identify neurotrophic keratopathy, and why treating the underlying disease, not just the symptoms, can lead to better outcomes for patients with ocular surface disease.
Resources:
BioTissue: https://biotissue.com/
Dr Hardep Kataria: kataria.hardeep@gmail.com, Instagram @dr.hardeep.kataria
Dr Walt Whitley: wowhitley@gmail.com"
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Apr 13, 2026
Monday Apr 13, 2026
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Apr 08, 2026
Wednesday Apr 08, 2026
"Aaron talks with Professor John Nolan and filmmaker Wayne Chesler about A Vision for Vision, a new documentary exploring the connection between nutrition, vision, and brain health. Their conversation goes beyond science alone, diving into the people, purpose, and passion behind the film. From the marigold fields of Mexico to the future of evidence-based eye care, this episode offers a behind-the-scenes look at a project designed to inspire both doctors and teams. A Vision for Vision will premiere at the Vision Source Exchange in Nashville, TN on May 2.
Watch the Trailer: https://profjohnnolan.com/a-vision-for-vision/
Connect with Prof John Nolan: https://profjohnnolan.com/
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Apr 06, 2026
Monday Apr 06, 2026
In this engaging interview, Dr. Christopher Wolfe discusses with Dr. David Kading the importance of authenticity, human connection, and innovative practices in optometry. They explore how virtual teams, AI, and practice management can enhance patient care while maintaining genuine relationships.
00:00 Introduction and Equipment Discussion
01:21 Insights from 'The Invisible Team' Book
02:20 The Human Side of Practice Success
05:30 Authenticity and Generational Change
08:20 The Future of Personal Connection in Healthcare
12:20 Utilizing Virtual Teams Effectively
20:16 Improving Practice Operations with Data
33:10 Balancing Technology and Human Touch
44:20 Patients’ Desire for Connection
50:43 Closing Remarks and Contact Information
The Invisible Team by Dr. David Kading - https://www.amazon.com/dp/B0C4XYZ123
Optometric Insights - https://www.optometricinsights.com
Tim Ferriss - The 4-Hour Workweek - https://www.amazon.com/dp/B00QJDZ3I4
Guest links
Website - https://www.optometricinsights.com
Twitter - https://twitter.com/DaveKading
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Apr 01, 2026
Wednesday Apr 01, 2026
Aaron Werner welcomes Dr. Ben Thayil for a thoughtful conversation on refraction, identity, leadership, and the evolving role of the modern optometrist. Together they explore whether too much weight is placed on refraction, how doctors can unintentionally tie their identity to one task in the exam lane, and why the real value of care goes far beyond a prescription. From patient problem-solving and practice systems to change management and internal confidence, this episode looks at what truly defines an optometrist and the lasting impact doctors have on patients’ lives.
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Saturday Mar 28, 2026
Saturday Mar 28, 2026
In this episode, Dr. Christopher Wolfe discusses the Vision Source D25 program with Mick Kling, exploring its origins, benefits, and how it fosters community and value among independent optometrists. Discover how the program reinvests in practices and strengthens the independent optometry community.
Chapters
00:00 Weather Talk and Introduction
01:11 Unpacking the D25 Program
02:04 The Origin Story of Vision Source
05:10 The Value of Community in Vision Source
09:30 Understanding the D25 Program
11:06 Member Dividends Explained
17:42 The Mechanics of D25 Participation
28:49 Future Opportunities and Closing Thoughts
resources
Vision Source Official Website - https://visionsource.com
Insight Member Platform - https://visionsource.com/insight
Mick Kling on LinkedIn - https://www.linkedin.com/in/mickkling/
Amir Kashnevis on LinkedIn - https://www.linkedin.com/in/amirkashnevis/
guest links
LinkedIn - https://www.linkedin.com/in/mickkling/
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Mar 25, 2026
Wednesday Mar 25, 2026
"Aaron sits down with Dr. Kyle Klute to talk about what it really takes to build a stronger practice. They discuss why being busy is not the same as being effective, how better systems lead to better patient care, and why lasting growth comes from intentional mindset, clear metrics, and step-by-step implementation rather than quick fixes. It is a practical conversation about building pillars like myopia management, dry eye, and glaucoma care in a way that actually works.
Links referenced in the discussion:
Kyle's Linkedin: https://www.linkedin.com/in/kyledkluteod/
Practice Performance Partners - Comprehensive Optometry Simplified: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified
""Optometry Simplified"" Kyle's biweekly newsletter: https://optometrysimplified.com/"
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Mar 16, 2026
Monday Mar 16, 2026
In this episode, we take an honest look at one of the habits many of us developed long
before we ever became leaders; the instinct to give advice. For years I believed that
being helpful meant having the answer. But what I’ve learned is that constantly giving
advice may solve a momentary problem while quietly creating long-term dependence.
Coaching, on the other hand, invites people to think, to grow, and to take ownership of
their own solutions. If you’ve ever felt exhausted from being the person everyone comes
to for answers or frustrated that the same problems keep showing up in your practice,
this conversation will challenge the way you lead and offer a different path forward.
If you want the 10 transformational questions that anchor whole-person coaching,
download the Vision of Leadership Whole-Person Coaching Whitepaper. You can get
your copy at: https://www.eyecodeeducation.com/products/digital_downloads/TVoLCoaching
Wednesday Mar 11, 2026
Wednesday Mar 11, 2026
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Mar 09, 2026
Monday Mar 09, 2026
- https://www.medscape.com/viewarticle/docs-land-nearly-400-million-first-year-controversial-2026a10006e8
- https://www.eyecodeeducation.com/courses/appropriate-use-of-g2211-in-optometry
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Monday Mar 02, 2026
Monday Mar 02, 2026
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth