EyeCode Media

The Chris Wolfe Podcast: Business Metrics

Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

 

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Bonus #55: The Cognitive Anchor of the Comprehensive Eye Exam

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d

Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified

 

In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients.

Takeaways

• Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits.
• Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient.
• Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care.
• Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.

The Chris Wolfe Podcast: The Optometric C Suite

In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values.

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The Aaron Werner Podcast: Terrible, Horrible, No Good, Very Bad Day

Entrepreneurship and practice ownership are not always rainbows and unicorns. Sometimes it rains, sometimes it pours. How do you handle situations when things don’t go as planned? Aaron shares his experience over the last weeks and shares how he and his team addressed their challenges. Would you do anything different? How do you handle “terrible, horrible, no good, very bad days”?

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Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: Carotenoid FAQ - A Re-evaluation of the Evidence

In this conversation, Chris and Prof John Nolan discuss the measurement and correlation of carotenoid levels, specifically macular pigment optical density (MPOD). They explore the challenges of measuring MPOD directly and the limitations of current clinical devices. They also discuss the correlation between skin carotenoid levels and MPOD, debunking the claim that there is an 8% correlation. Prof Nolan explains that there is a 30-40% correlation between skin carotenoid levels and MPOD, making it a valuable tool for assessing carotenoid status in patients. They also touch on the importance of accurate and validated measurements for making informed clinical decisions. In this conversation, Prof John Nolan discusses the importance of accurate information and scientific evidence in the field of eye care and supplementation. He emphasizes the reproducibility of measurements of macular pigment optical density (MPOD) and the ability to make informed decisions based on these measurements. Prof Nolan also highlights the need for honesty and transparency in the supplement industry, particularly regarding the formulation and certification of products. He calls for a commitment to quality and the use of evidence-based science to benefit patients.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Bonus: Building a Financial Dream Team for Practice Owners

In this bonus episode, Chris and Eric discuss the importance of building a financial dream team for practice owners. They emphasize the need for clarity and certainty in a time of uncertainty, and the impact of external noise on financial decisions. They highlight the value of understanding the financial aspects of the practice and the potential for wealth generation. They also mention the upcoming panel discussion on building a financial dream team and provide information on how to register for the event.

 

Register for the Event: https://www.wealthforoptometrists.com/

 

Takeaways

• Building a financial dream team is crucial for practice owners to navigate financial uncertainties.
• External noise can impact financial decisions, so it's important to have advisors who can provide clarity.
• Understanding the financial aspects of the practice and leveraging it as a wealth generator is essential.
• The upcoming panel discussion will provide insights on building a financial dream team.
• To register for the event, visit https://www.wealthforoptometrists.com/

The Aaron Werner Podcast: Preventing Workplace Violence with Joe DeLoach

On July 1, 2024 California SB-553 "Preventing Workplace Violence" went into effect and enforcemnt begins January 1, 2025. Joe DeLoach of Practice Compliance Solutions (PCS) joins to help us navigate what this means for practice owners, what compliance looks like and we discuss how this is *should* be positive for office culture. We also discuss the word *should* and how that can lead to unmet expectations.

You can watch this episode on our YouTube channel here:

https://youtu.be/1POuzT7gK9Y?si=4jEiBRXarjaxh4tQ
To contact PCS: info@practicecompliancesolutions.com
To contact Joe DeLoach: joe@pcscomply.com

 

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Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: The Pitfalls of Competing with Price Alone

The conversation explores the topics of profitability and revenue in the context of an optometry practice. The hosts discuss the difference between cashflow and profit and loss, the importance of understanding customer value, and the significance of upselling additional products and services. They also touch on the challenge of competing with big box retailers and the value of expertise in making recommendations to patients. The conversation explores the importance of patient compliance and the profitability of providing comprehensive dry eye care. It emphasizes the need to change the perception of dry eye from a chronic issue to a fixable problem that requires immediate attention. The discussion highlights the impact of visual appearance on patient behavior and the potential for behavioral change through case studies and visual evidence. It also suggests incorporating profitable services and products, such as annual subscriptions for vitamins, to increase profitability while improving patient care. The conversation concludes by emphasizing the importance of effective communication and the role it plays in driving patient compliance and practice profitability

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

The Aaron Werner Podcast: Myopia Collective Change Agent with Dr Joelle Holland

Dr Joelle Holland was one of 50 optometrists across the USA selected to be one of the the first "The Myopia Collective Change Agents" who are apart of a movement to shift our nation's approach to childhood myopia. Selected Change Agents will have unique access to tools, resources and training to advance your myopia care efforts in your community and amplify advances in care through the profession and advocacy efforts. To learn more about The Myopia Collective and the 50 change agents CLICK HERE 

Dr. Joelle Holland is an associate optometrist at Complete Eye Care of Medina. She find the majority of her day spent specializing in myopia control and dry eye disease. She is dedicated to serving children and their families with the highest level of technology and education. With a passion for transparency, Dr. Holland openly shares her professional and personal experiences, fostering a culture of learning and growth within her community.

 

Show Sponsors: CooperVision, MacuHealth

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Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: Is Fish Oil Dangerous?

In this conversation, Chris and Jim Stringham discuss a recent study that suggests fish oil supplements may raise the risk of stroke and heart issues. They highlight the importance of understanding the quality of fish oil and the difference between ethyl ester and reesterified triglyceride formulations. They emphasize the need for education and clear communication with patients about the benefits and risks of omega-3 fatty acids. They also discuss the importance of maintaining a balanced ratio of omega-3 to omega-6 fatty acids for cardiovascular health. https://www.cnn.com/2024/05/22/health/fish-oil-supplement-dangers-study-wellness/index.html
https://www.cnn.com/2024/05/14/health/omega-3-omega-6-death-risk-wellness/index.html

 

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Bonus #54: 992XX vs 920XX - Assign Value Appropriately

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d

Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified

In this episode, Dr. Kyle Klute and Dr. Wolfe discuss the updates and changes in the Evaluation and Management coding systems. The conversation focuses on the challenges optometrists face in coding and insurance audits. The importance of metrics and documentation for coding is highlighted, emphasizing the need for accurate and comprehensive charting. The discussion also addresses the lack of a definitive way to assign codes, emphasizing the role of documentation in determining code levels. Solutions to these challenges include education, self-study, and auditing. The episode concludes with an action plan for reviewing billing and coding practices and the availability of guidance and support.

Takeaways

• Optometrists face challenges in coding and insurance audits, requiring accurate and comprehensive charting.
• Metrics and documentation play a crucial role in coding, ensuring appropriate code assignment.
• There is no definitive way to assign codes, as it depends on the documentation and medical necessity.
• Solutions to coding challenges include education, self-study, and auditing.
• Undervaluing acute care can lead to undervaluing chronic care, impacting practice revenue.
• Reviewing billing and coding practices and seeking guidance and support can help improve coding accuracy.

The Aaron Werner Podcast: Purpose Behind CPT Codes

Dr John Rumpakis returns to talk about the purpose behind CPT codes. This episode has some visuals so check out the YouTube version HERE 

Click Here to learn more about CodeSAFEPLUS

Want to learn more about Billing & Coding? Check out EyeCode Education's multiple courses and especially Comprehensive Optometry Simplified (https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified) to analize your data for free!

Listen to Aaron & Chris discuss proactive chart audits HERE