EyeCode Media

Aaron welcomes back Katie Lauver, ABOC—industry leader, coach, and founder of Meadowood Wellness—for a conversation that goes far beyond analytics and optical sales. Katie shares her journey from GPN Technologies to launching her own coaching practice, where she helps women align mindset, health, and career. Together, Aaron and Katie unpack the power of identity, accountability, and personal branding, why success isn’t just about performance, and how coaching can unlock the next level of growth. A candid discussion on balancing numbers with soul alignment, celebrating small victories, and finding your unique “secret sauce.”

Connect with Katie:
Website: www.katielauvercoaching.com
Email: katie@katielauvercoaching.com
LinkedIn: https://www.linkedin.com/in/katielauver/

 

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questions@eyecode-education.com

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Aaron sits down with Dr. Masoud Nafey, one of the keynote presenters at the Gateway Tour, presented by Vision Source, to explore how artificial intelligence is reshaping healthcare. They revisit key concepts from the Gateway Tour, including the difference between true AI and simple software, why the “win-win-win” approach matters for patients, providers, and businesses, and how optometrists can stay ahead by embracing technology without losing the irreplaceable human connection at the heart of care. If you’d like to dive deeper, join us at an upcoming Gateway Tour event.

Gateway Tour - gatewaytour.ai

 

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In this conversation, Dr. James Paulson discusses his journey in implementing a glaucoma protocol within his optometry practice. He shares insights on the importance of standard operating procedures, the impact of metrics on practice management, and the necessity of adapting to changes in billing and coding. The discussion highlights the significance of patient follow-up and care strategies, as well as the future direction of the practice, including the development of a dry eye protocol. Overall, the conversation emphasizes the need for continuous improvement in patient care and practice efficiency.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

questions@eyecode-education.com

https://coopervision.com/myopia-management

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Show Sponsors: CooperVision MacuHealth

 

In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with practical frameworks for improving conversations, pitches, and influence in and out of the clinic. Plus, hear how Jungle Cruise, Dumb and Dumber, and AI tools like ChatGPT all tie in to the modern sales mindset.

🔗 Related Links:
• 📚 Buy Back Your Time – BookNerds Discussion 
• 🧠 Daniel Pink’s Masterclass 
• 🌐 Dan Martell’s Website 

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Join Chris Wolfe on EyeCode Media as he unpacks the intricacies of punctal occlusion, focusing on billing and documentation strategies. Discover how to navigate the challenges of providing top-notch patient care while ensuring proper compensation. This episode covers the use of modifiers, the importance of detailed documentation, and practical solutions to common billing issues. Tune in for expert insights that will empower eye care professionals to enhance their practice.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 
Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In June's episode of BOOKNERDS, Kyle Klute, Brianna Rhue, and Aaron Werner dive into Jim Collins’ How the Mighty Fall. They explore the five stages of decline that can quietly destroy even the most successful businesses—and how doctors and practice owners can avoid them through discipline, alignment, and asking the right questions.

From the dangers of chasing every new opportunity to the subtle signs of cultural decay, this book club conversation is packed with honest reflections, practical takeaways, and some personal confessions from the hosts. Whether you’re riding high or feeling stuck, this episode will challenge you to think deeper about what makes your practice resilient—and what puts it at risk.

📘 Book discussed: How the Mighty Fall by Jim Collins 
📖 July' book: To Sell is Human by Daniel Pink
📲 Join the BOOKNERDS WhatsApp group to read along with us!
📎 Jim Collins’ Concept Tools  – Learn about the Flywheel and more

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In this special Aaron Werner Podcast takeover, Sophie Thune returns to explore the Working Genius profile of Skyler Werner—lead technician at Werner Optometry and Aaron’s son. After a fun and insightful first episode exploring Dr. Warner’s genius type, this follow-up digs into Skyler’s unique pairing: Enablement + Wonder, the “Idealistic Supporter.”

Together, they discuss how Skyler helps implement new ideas in the clinic, the beauty (and burden) of the enablement genius, and how growing up in a legacy optometric practice shapes his sense of responsibility and pride. If you’re curious how the Working Genius model can empower your team, or you’re navigating a family business dynamic, this one’s for you.

👉 Plus: Learn how to bring this framework to your own practice culture with resources from Sophie and her team.

Resources and coaching info
- Practice Culture Builder 
- Contact Sophie: Sophie@goodlifeeyecare.com, LinkedIN 

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Join Dr. Chris Wolfe as we delve into the role of AI in optometry practices. Discover insights from the Vision Source Gateway Tour, explore the balance between technology and human touch, and learn how to enhance patient care while embracing AI's potential. Tune in for actionable steps and thought-provoking discussions on the future of eye care

 

For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

In this episode of The Aaron Werner Podcast, the team at Teem joins Aaron to share a compelling case study featuring Dr. Allen Chung and the transformative impact virtual assistants have had on his optometry practice. We unpack how Dr. Chung leveraged Teem’s support to drive a 38% increase in revenue over the course of a year—all while saving nearly 20 hours of clinical time each week.

If you’re a practice owner looking to grow without burning out, this conversation offers a firsthand look at how smart delegation and operational support can make a measurable difference.

Click Here  to learn more about TEEM
To reach Dr Allen Chung: drchung@focaloptometry.com

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In this conversation, Aaron Werner and Ryne Wood reflect on their experiences at the Oakley 50th Anniversary event, discussing the brand's identity and its impact on their own practices. Ryne shares insights on managing multiple optometry practices across different states, emphasizing the importance of team management, autonomy, and effective communication. They delve into the significance of training and competency evaluations for staff, highlighting how structured meetings and KPIs can drive practice growth. The discussion also touches on the challenges of delegation and the necessity of investing in team development to ensure a thriving practice.

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Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chad Bischoff discusses his journey in filmmaking, the challenges of independent film production, and the evolution of the film industry in the age of streaming and social media. He shares insights on the importance of creativity, collaboration, and the human connection in art, as well as the significance of physical media in a digital world. The conversation also touches on his latest film, Daft State, and the philosophy behind filmmaking.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!

questions@eyecode-education.com

https://coopervision.com/our-company/...

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts 

Show Sponsors: CooperVision MacuHealth

 

In this deeply honest and energizing conversation, Dr. Tim Trinh joins Aaron to unpack his journey of daily content creation, personal growth, and finding purpose through consistency. Tim opens up about what motivated him to start sharing his thoughts online, the internal resistance he faced, and how reframing content as a form of legacy—not just marketing—changed everything.

Together, they reflect on how storytelling and vulnerability are not only powerful for an audience but transformative for the creator. Tim shares how the teachings from Dan Martell’s Buy Back Your Time—including the five daily non-negotiables—helped shape his mindset, especially around the importance of physical and mental fortitude, daily reflection, and posting with authenticity. You’ll hear how his running routine became a metaphor and method for mental clarity, how his kids and even his nanny became unexpected sources of feedback, and how true fulfillment comes from being yourself out loud—even when it’s uncomfortable.

This episode isn’t just about content creation; it’s about identity, courage, and the liberating realization that success, impact, and personal peace lie on the other side of repetition.

Links:
Dr Tim Trinh socials: @optotimt
Dan Martell and his work: https://www.danmartell.com

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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect!

Follow and join the conversation! Instagram: @aaron_werner_vision