Digging Deep into Optometry
Episodes
3 days ago
3 days ago
In this episode, Chris discusses the revitalization of his optical practice, focusing on data-driven decisions, inventory management, and enhancing patient experience. He shares insights on the challenges faced, strategies implemented for clearance sales, and the importance of team communication. Chris expresses optimism for the future as they aim to better serve their patients and improve practice performance.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
5 days ago
5 days ago
This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life.
To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE
Join us for our first BOOK NERDS live book club podcast on Wednesday Jan 29 at 1pm CST. CLICK HERE to stay up to date on all things BOOK NERDS
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questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Jan 20, 2025
Monday Jan 20, 2025
In this episode, Chris discusses the importance of defining specialization within optometry and emphasizes the value of comprehensive care. He critiques the current trends in optometry that lean towards specialization, arguing that it can detract from the primary care role that optometrists play. Through analysis of billing data and patient care practices, Chris illustrates how comprehensive optometry can effectively manage a wide range of patient needs. He advocates for a balanced approach that recognizes the importance of both specialization and comprehensive care in serving patients effectively. https://www.reviewofoptometry.com/article/pathways-to-specialization-find-and-follow-your-calling https://reviewob.com/specialization-is-overrated/
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Saturday Jan 18, 2025
Saturday Jan 18, 2025
"Cataract co-management has been a topic of debate and confusion amongst surgeons and optometrists alike recently. Dr Chris Wolfe shared his thoughts recently on his show and you can listen here
Dr Julio Echegoyen of Gordon Schanzlin New Vision Institute and Dr Joe DeLoach of Practice Compliance Solution join to discuss their perspectives and insights on the important role co-management plays in the care of the patient and how to do so in a compliant manner.
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questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Jan 13, 2025
Monday Jan 13, 2025
Summary In this episode of the Chris Wolfe Podcast, Chris discusses the critical role of chart auditing in healthcare, particularly in optometry. He emphasizes that chart auditing is not merely about compliance and billing but is fundamentally about enhancing patient care and ensuring that healthcare providers can document the complexity of care provided. The conversation covers the reasons for auditing, the preparation needed, the auditing process itself, and the long-term benefits of regular audits for both patient outcomes and practice profitability.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Wednesday Jan 08, 2025
Wednesday Jan 08, 2025
Tami Franklin has spent her career in multiple aspects of optometry. She started working in and then managing a private optometry practice in rural America, and now leads staff learning & development for Vision Source. Additionally she is a strong advocate of paraoptometric professional development with the American Optometric Assosication, and is passionate about giving back. Recently Tami volunterred with other paraoptometrics and ODs in Ashville, NC supporting the community affected by hurricane.
To learn more about and support the different charities discussed visit the links below:
Vision Source Foundation https://visionsource.com/doctors/programs/vision-source-foundation/
Optometry Giving Sight https://givingsight.org/
OneSight https://onesight.essilorluxottica.com/
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questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
In this conversation, Chris and Alex delve into the intricacies of managing an optical business within eye care practices. They explore the dual nature of opticals as both medical and retail entities, emphasizing the importance of understanding retail strategies to enhance patient experience and drive revenue. The discussion covers inventory management, merchandising techniques, and the significance of pre-selection in improving sales. Alex shares insights on optimizing frame displays and the necessity of evaluating brand strategies to ensure a successful optical practice. In this conversation, Dr. Alex Martin discusses the importance of brand mapping in eye care practices, emphasizing the need for a balanced selection of eyewear that caters to various patient demographics. He highlights the challenges of competing with big box retailers, the significance of quality lenses, and effective communication strategies to convey value to patients. The discussion also covers the importance of managing inventory, reducing over-branded frames, and creating a better customer experience. Dr. Martin shares practical strategies for disposing of unprofitable brands and emphasizes the need for staff buy-in when implementing changes. He concludes by offering resources for further learning and development in optical business strategies.
https://www.eyecodeeducation.com/courses/optica-business-strategy
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Monday Jan 06, 2025
Monday Jan 06, 2025
In this conversation, Chris and Eugene delve into the intricacies of patient acquisition in the eye care industry, focusing on the concept of allowable acquisition cost. Eugene shares insights on optimizing patient acquisition strategies, leveraging Google Ads and AI, and the importance of understanding patient metrics. They discuss the significance of reactivating past patients and the various marketing strategies that can be employed to drive practice growth. In this conversation, Eugene Schatzman and Chris discuss the importance of leveraging past patient lists for reactivation, understanding the dynamics of new patients, and enhancing patient expectations through effective communication. They also explore the competitive landscape of eye care practices and emphasize the significance of data-driven decision-making in practice management. The discussion highlights the need for optometrists to focus on patient care and the value they provide, while also adapting to the evolving market.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Monday Dec 30, 2024
Monday Dec 30, 2024
In this episode of the Chris Wolfe Podcast, Dr. Jim Stringham discusses the relationship between metabolic diseases and eye health, emphasizing the historical context of obesity, the role of environment versus genetics, and the importance of lifestyle changes in disease prevention. The conversation explores how inflammation from metabolic diseases can impact ocular health and the clinical implications for patient management. In this conversation, Chris and Jim Stringham delve into the significant impact of diet and lifestyle on health, exploring the role of GLP-1 agonists in weight management and the broader implications for holistic health. They discuss the importance of aligning physical, mental, and spiritual well-being, and the potential benefits of nutritional interventions in addressing metabolic health issues. The conversation culminates in an introduction to innovative solutions being developed to support individuals in achieving better metabolic health.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Brianna Rhue, Kyle Klute and Aaron Werner dive into the life-changing principles of Atomic Habits by James Clear. We explore
Tips to break bad habits, How to build routines that stick, and Real-life examples that have changed our daily lives personally and professionally.
Mark your calendars to join us for the next Book Nerds Live episode Wednesday January 29, 2025. Trevor Mower from TEEM will join to discuss his favorite book 'The Obstacle is The Way' by Ryan Holiday
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questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
Monday Dec 16, 2024
Monday Dec 16, 2024
In this episode, Chris discusses the critical aspects of co-management in eye care, emphasizing the importance of optometrists as primary care providers. He addresses recent concerns regarding economic arguments against co-management, the role of CMS regulations, and the impact of audits on practice. Chris advocates for the necessity of co-management in ensuring patient care and continuity, while also providing best practices for navigating the complexities of co-management in the current healthcare landscape.
In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Monday Dec 09, 2024
Monday Dec 09, 2024
In this conversation, Chris and Jennifer Stewart reflect on the first year of her new optometry practice, discussing the goals set, the innovative strategies implemented for patient flow, and the decision to eliminate the front desk. They explore how these changes have positively impacted patient experience and staff dynamics, emphasizing the importance of storytelling in optical sales and empowering staff to enhance patient interactions. In this conversation, Dr. Jennifer Stewart discusses the importance of understanding patient experiences in optical care, the significance of tracking sales and inventory, strategies for maximizing per patient revenue, and her role in the publication Independent Strong, which aims to empower independent practices.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica