Digging Deep into Optometry
Episodes
3 days ago
3 days ago
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice.
In This Episode:
• What it really means to make your patient the hero
• The seven parts of the StoryBrand framework and how to apply them in optometry
• Why clarity beats complexity—and how jargon drives patients away
• How to craft simple, 3-step plans that increase patient engagement
• Why most practices “OD-splain” (yep, it’s a thing) and how to fix it
• Using empathy and storytelling to drive better treatment acceptance
• How to reframe your team communication and leadership using the same framework
• BONUS: How Aaron tested the framework during story time at the bar
Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again.
Tools Mentioned:
• StoryBrand One-Liner Formula
• Donald Miller’s Business Made Simple AI Tool
• The “8 Second Rule” to close the sale"
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questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
6 days ago
6 days ago
In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing barriers to contact lens fitting, and fostering family engagement in eye care. Chris highlights the significance of data-driven insights and intentional communication to enhance practice growth and patient retention.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Thursday Apr 10, 2025
Thursday Apr 10, 2025
"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health.
Prof. Nolan shares a powerful perspective on the vital role of carotenoids and omega-3s in supporting not just vision, but cognitive development, maternal health, and long-term neuroprotection. He explains how science is evolving beyond just disease prevention, moving toward optimizing health at every stage of life.
What we discuss:
• Why expecting mothers become depleted of carotenoids—and why it matters
• How nutrition impacts early brain and retina development
• The future of vision care: From AMD to athletes and military performance
• Why the concept of “cradle to the dance floor” is the new frontier of ocular and brain health
• A preview of the groundbreaking research to be presented at the Bond Conference (July 2025, Boston)
Don’t Miss!
If you’re attending the Vision Source Exchange (www.vstheexchange.com), mark your calendar for Prof. Nolan’s keynote sessions—this is one of the most forward-thinking voices in ocular science today.
"
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth.
What You’ll Learn:
• Mikki’s journey from ophthalmology surgical tech to optical fashion leader
• Why opticians should know the story behind the frame—and how to tell it
• What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!)
• The real role of frame reps—and how to partner better with them
• How AI tools like ChatGPT can help forecast trends and understand local demographics
• Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical
• How to elevate your team’s communication, styling, and selling confidence
• Why “practice, not roleplay” can transform staff training
• Tips for masterclass binge-watching that actually helps your clinic
• Why it’s okay to say “we’re not for everyone”—and how to lean into your brand identity
Resources & Shoutouts:
• Optical Women’s Association (OWA)
• MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink
• To Sell Is Human by Daniel Pink
• Extreme Ownership by Jocko Willink
• Building a StoryBrand by Donald Miller
• Vision Source (https://visionsource.com) FrameDream Program
• HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses
• Coursera (https://www.coursera.org) – Retail & psychology courses
Whether you’re an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical.
Contact Mikki Collins: Mikki.Collins@safilo.com"
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Apr 07, 2025
Monday Apr 07, 2025
In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media practices with new media expectations, advocating for genuine conversations that prioritize patient needs and experiences. He encourages healthcare professionals to foster deeper connections with patients through open dialogue and to move away from scripted narratives that dehumanize the interaction.
https://beverlyhillspublishing.com/how-conventional-media-differs-from-new-media/
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease.
What You’ll Learn:
• What the AOA Clinical Practice Guidelines really are—and why they matter
• The 14-step, evidence-first process behind each guideline
• How to use CPGs in real-world clinical settings to improve patient care
• Why prevalence data should change how you see your schedule
• The difference between “great pickups” and just doing your job well
• Why CPGs are NOT influenced by industry or billing priorities—only evidence
• How students, staff, and even patients can benefit from engaging with guidelines
To access the AOA Clinical Practice Guidelines (Free Access) CLICK HERE (https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y)
Whether you’re in private practice, academia, or a hospital system, this episode is packed with insights on how to be a better doctor, not just a busier one.
Share with your team or students—this episode is a must-listen for anyone who wants to elevate care through clinical clarity.
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Mar 31, 2025
Monday Mar 31, 2025
In this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop with vision source doctors, he highlights the need for practices to align their actions with their beliefs to enhance treatment outcomes and patient satisfaction. The episode concludes with a call to action for practitioners to build effective systems that prioritize comprehensive care for dry eye disease.
https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Saturday Mar 29, 2025
Saturday Mar 29, 2025
In this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility.
Key topics include:
- The shift from being the hero to becoming the guide in patient care
- Why ForeseeHome’s use of Vernier (hyper)acuity is a game-changer
- The importance of building clear, consistent protocols for AMD, dry eye, glaucoma, and other chronic conditions
- Why your entire care team should understand the “why” behind every process
A must-listen if you’re serious about elevating patient care and building processes that actually work.
Links in the show notes:
- Wolfe & Legge AMD discussion (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000700551281)
- ForeseeHome info (http://notalvision.info/ECM)
- Comprehensive Optometry Simplified course (https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified) from eyeCode Education Use the code 'EYECODEMEDIA22' for 10% off at check out
questions@eyecode-education.com
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Thursday Mar 27, 2025
Thursday Mar 27, 2025
"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore:
- Why education, not persuasion, is key for new ODs
- Common pitfalls—and how to avoid them
- The importance of team, process, and community
- How every cold start can look different based on goals and market
If you’re thinking about starting a practice—or just want to be inspired by smart strategy and passion for private practice—this one’s a must.
Dr Eric Baas can be reached at drbaas@icareadvisorsllc.com"
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Mar 24, 2025
Monday Mar 24, 2025
In this episode, Dr. Amanda Legge and Barbara Benedict, VP of Strategy & Operations at Notal Vision, join Chris to explore the integration of remote patient monitoring technology in managing age-related macular degeneration (AMD). They discuss the evolution of monitoring tools like ForeseeHome AMD Monitoring Program and their impact on early detection and proactive AMD management. The conversation delves into key aspects of remote monitoring, including patient education, training, financial considerations, and real-world applications. They also examine the future role of AI in transforming remote patient care and the broader healthcare landscape. This episode is sponsored by Notal Vision – a leader in remote monitoring solutions for AMD. Learn more at http://notalvision.info/ECM
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Dr. Aaron Werner is joined by Dr. Audrey Raley and Trevor Mower to explore the power of virtual team members in optometric practices. They discuss:
- How virtual scribes reduce charting time
- The key to successfully onboarding remote staff
- Tasks virtual assistants can handle to improve efficiency
- Real-life success stories from practices using virtual team members
Click HERE to learn more about working with virtual team members from TEEM
Dr Audrey Raley info:
Linked In - https://www.linkedin.com/in/audrey-r-8453b192/
Instagram - @doc_raley_od
drraley@icareadvisors.com
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Friday Mar 14, 2025
Friday Mar 14, 2025
Dr. Jenny Drake shares her experience with Lacrifill, an innovative hyaluronic acid-based punctal filler, and how it fits seamlessly into her well-established dry eye protocols. From primary care to advanced treatments, we disucss:
- How Jenny identifies dry eye patients
- The importance of creating a systematic approach to treating dry eye, starting with comprehensive exams and early interventions
- Integrating Lacrifill as a practical and patient-friendly option for dry eye management
- The power of team buy-in and getting your staff engaged in new treatments
- "Manipulating" patient experience (in the best possible way) to improve outcomes
- The impact of hyaluronic acid and why Lacrifill is a game-changer for both doctors and patients
We also disucss a poster presented by Mile Brujic, OD, FAAO at SECO 2025 "A novel gel may work better than punctal plugs for lacrimal occlusion" (https://www.optometrytimes.com/view/seco-2025-a-novel-gel-may-work-better-than-punctal-plugs-for-lacrimal-occlusion)
Tune in now! Don’t forget to subscribe, rate, and share the episode with fellow eye care professionals!
For more information on Lacrifill visit lacrifill.com
________________________
questions@eyecode-education.com
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision