Digging Deep into Optometry
Episodes
2 days ago
2 days ago
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
5 days ago
5 days ago
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
As 2025 winds down, Aaron sits down with Refractional CFO’s Jackson Pace and Kevin Dang to break down the major tax changes from the “One Big Beautiful Bill.” They unpack what practice owners need to know about bonus depreciation, Section 179, QBI updates, ERC audits, and new deductions and credits—from child tax to senior benefits. Whether you love talking numbers or dread tax season, this episode helps you plan smarter, avoid surprises, and end the year financially prepared.
For more info you can reach Jackson and Kevin here:
https://www.refractionalcfo.com/
Jackson Pace direct email <jackson@refractionalcfo.com>
Schedule a call https://calendly.com/refractionalcfo/discovery-call
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Nov 03, 2025
Monday Nov 03, 2025
Dr. Chris Wolfe examines how dry eye disease became linked with aesthetic treatments like IPL and radiofrequency. While these light-based therapies show real benefits for inflammation and gland function, marketing them as cosmetic services blurs the line between medical care and elective treatment.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp=header
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
20/20 Magazine’s Christine Yeh joins Aaron to unpack Oakley’s 50th, the rise of smart glasses beyond the “fad,” how eyewear became the ultimate accessory, and where print and social media, fashion, and AI are taking optical—while keeping it real for patients. To connect with Christine:
20/20 Magazine
Instagram @2020mag
LinkedIn
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Oct 27, 2025
Monday Oct 27, 2025
In this episode, Chris discusses the evolving landscape of diabetic eye exams, particularly the shift towards fundus photography and the implications of AI in this space. He emphasizes the importance of comprehensive eye care beyond just fundus imaging, highlighting the limitations of such technology and the need for a holistic approach to patient management. Chris calls for a redefinition of value in eye care, urging practitioners to focus on the broader health needs of diabetic patients rather than merely fulfilling compliance metrics.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp=header
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Monday Oct 20, 2025
Monday Oct 20, 2025
In this conversation, Chris and Dr. Ryan Corte discuss the journey from being a student to becoming a successful optometrist with multiple locations. They delve into the challenges and strategies of rebranding a practice, the differences between corporate and private practice, and the role of AI in modern optometry. They also explore the importance of community impact, exit strategies for practice owners, and the value of sharing knowledge through podcasting.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
Aaron sits down with compliance expert Dr. Joe DeLoach, Cheif Compliance Officer of Practice Performance Partners and cybersecurity specialist Dave MacKinnon of Promethean One to unpack what every private practice owner needs to know about HIPAA, data protection, and evolving security laws. They discuss the biggest threats facing eye care practices today—from phishing scams to ransomware—and outline simple, practical steps to safeguard your systems, protect patient data, and stay ahead of upcoming HIPAA changes. A must-listen for any doctor or administrator who wants peace of mind in an increasingly digital world.
For more info and to connect with Joe and David:
Practice Performance Partners (https://www.practiceperformancepartners.com/)
Promethean One (https://www.promethean.one/medical)
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Oct 06, 2025
Monday Oct 06, 2025
In this episode, Chris discusses the importance of evaluating and refining history forms in optometry to enhance patient care. He emphasizes the need for relevant questions that truly matter to both the clinician and the patient, advocating for a tailored approach to history-taking that aligns with specific patient complaints. The conversation highlights the complexity of comprehensive exams and the necessity of focusing on actionable insights that can lead to better patient outcomes.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
Letter to Parents PDF: https://dt5602vnjxv0c.cloudfront.net/portals/7572/docs/mikemathenylettertoparents.pdf"
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Sep 29, 2025
Monday Sep 29, 2025
In this episode, Dr. Evie Lawson explains how she separates Neurolens and SQL in her practice, making it easy for patients to understand the difference and benefits of each. She shares practical strategies for communicating these solutions clearly and ensuring patients feel confident in their treatment options.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
questions@eyecode-education.com
https://coopervision.com/our-company/...
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
Aaron Werner and Brianna Rhue dig into the hidden value of contact lenses in private practice—from capture rates and annual supply strategies to the systems that save time, build patient trust, and drive real revenue growth. They share practical metrics, process hacks, and lessons from Dr. Contact Lens that every OD and team can apply.
Learn more about Dr Contact Lens: https://www.drcontactlens.com/
Connect with Dr Brianna Rhue: brhue@drcontactlens.com
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision