Digging Deep into Optometry
Episodes
Monday Aug 19, 2024
Monday Aug 19, 2024
In this conversation, Chris and Dr. Haley Perry discuss the current state of AI and its potential threats and opportunities for the profession. They explore fears related to AI replacing eye care professionals and the potential loss of patient care. They also discuss the mistrust of AI and concerns about data privacy. The conversation delves into how AI works and the challenges of teaching and guiding AI systems. They touch on the importance of understanding AI and its limitations, as well as the need for continued education and adaptation to stay relevant in the field. In this conversation, Haley and Chris discuss the opportunities and challenges of using AI in optometry practices. Haley emphasizes that AI is still in its infancy and has immense potential to improve efficiency and patient care. They explore various applications of AI, such as analyzing practice finances, generating patient communication, diagnosing OCT images, and creating course outlines. They also discuss the ethical considerations and potential pitfalls of AI, including the ability to mimic voices and manipulate information. Haley offers a course on AI in optometry and provides consulting services to help practitioners implement AI in their practices.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
The most effective leaders are Supercommunicators. What is a "Supercommunicator," according to author Charles Duhigg? Someone who makes conversation easy, enjoyable, and lasting and who helps us feel heard and known when we are around them. Thankfully, supercommunicating is a skill that can be learned. Drs Kyle Klute and Brianna Rhue join to discuss how we apply what we learned from the book to our personal and professional lives.
Here is a great overview of the book's core message from the YouTube channel "Productivity Game" https://lnkd.in/guyYRKJw
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Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect!
Follow and join the conversation! Instagram: @aaron_werner_vision
Sunday Aug 11, 2024
Sunday Aug 11, 2024
I bet you feel like you already have enough to do. A lot of what you do (many tasks you shouldn’t be doing), should be done by someone else in the business. And it will be done at least 80% as well as, if not better than, if you do it. It will also cost you less for others to do it. Here’s the real secret; they love doing the stuff you hate to do. That frees you up to do the things that only you can do. But if you want your tasks to persevere, you must make your instructions clear. Today we are going to demystify delegation by discussing a lesson I got from my time with Michael Hyatt’s Business Accelerator program. I’ll also share the tools to support you in becoming a better leader by better delegation https://docs.google.com/document/d/1ZUAWtMc9s4V4uENXxSLjpmfHDh68TgTv/edit?usp=sharing&ouid=117287118297096999307&rtpof=true&sd=true
Wednesday Aug 07, 2024
Wednesday Aug 07, 2024
David Edler recently retired from a successful career working in optometry, starting at Wesley Jessen and then spending most of his time with Vision Source helping independent optometrists achieve their full potential. Over the past 40 years, he worked in sales, customer service, project management, marketing, training, stand-up comedy, storytelling, klezmer musician, neighborhood rock band keyboards, back vocals, recovering trumpet player, marching band enthusiast and youth athletics coach. David, along with his wife Abby, a hand-writing analyst, and their energetic black lab live in the Midwest suburbs. To connect and see how they can help your company or organization visit Edler Communications (https://edlercommunications.weebly.com/) or email: dedlerspeaks@gmail.com Show Sponsors: CooperVision, MacuHealth
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Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
Sunday Aug 04, 2024
Sunday Aug 04, 2024
Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Friday Aug 02, 2024
Friday Aug 02, 2024
9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d
Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified
- Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits.
- Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient.
- Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care.
- Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.
Monday Jul 29, 2024
Monday Jul 29, 2024
In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Thursday Jul 25, 2024
Thursday Jul 25, 2024
Entrepreneurship and practice ownership are not always rainbows and unicorns. Sometimes it rains, sometimes it pours. How do you handle situations when things don’t go as planned? Aaron shares his experience over the last weeks and shares how he and his team addressed their challenges. Would you do anything different? How do you handle “terrible, horrible, no good, very bad days”?
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Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Jul 22, 2024
Monday Jul 22, 2024
In this conversation, Chris and Prof John Nolan discuss the measurement and correlation of carotenoid levels, specifically macular pigment optical density (MPOD). They explore the challenges of measuring MPOD directly and the limitations of current clinical devices. They also discuss the correlation between skin carotenoid levels and MPOD, debunking the claim that there is an 8% correlation. Prof Nolan explains that there is a 30-40% correlation between skin carotenoid levels and MPOD, making it a valuable tool for assessing carotenoid status in patients. They also touch on the importance of accurate and validated measurements for making informed clinical decisions. In this conversation, Prof John Nolan discusses the importance of accurate information and scientific evidence in the field of eye care and supplementation. He emphasizes the reproducibility of measurements of macular pigment optical density (MPOD) and the ability to make informed decisions based on these measurements. Prof Nolan also highlights the need for honesty and transparency in the supplement industry, particularly regarding the formulation and certification of products. He calls for a commitment to quality and the use of evidence-based science to benefit patients.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica
Friday Jul 19, 2024
Friday Jul 19, 2024
- Building a financial dream team is crucial for practice owners to navigate financial uncertainties.
- External noise can impact financial decisions, so it's important to have advisors who can provide clarity.
- Understanding the financial aspects of the practice and leveraging it as a wealth generator is essential.
- The upcoming panel discussion will provide insights on building a financial dream team.
- To register for the event, visit https://www.wealthforoptometrists.com/
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
On July 1, 2024 California SB-553 "Preventing Workplace Violence" went into effect and enforcemnt begins January 1, 2025. Joe DeLoach of Practice Compliance Solutions (PCS) joins to help us navigate what this means for practice owners, what compliance looks like and we discuss how this is *should* be positive for office culture. We also discuss the word *should* and how that can lead to unmet expectations.
You can watch this episode on our YouTube channel here:
https://youtu.be/1POuzT7gK9Y?si=4jEiBRXarjaxh4tQ
To contact PCS: info@practicecompliancesolutions.com
To contact Joe DeLoach: joe@pcscomply.com
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Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Monday Jul 15, 2024
Monday Jul 15, 2024
The conversation explores the topics of profitability and revenue in the context of an optometry practice. The hosts discuss the difference between cashflow and profit and loss, the importance of understanding customer value, and the significance of upselling additional products and services. They also touch on the challenge of competing with big box retailers and the value of expertise in making recommendations to patients. The conversation explores the importance of patient compliance and the profitability of providing comprehensive dry eye care. It emphasizes the need to change the perception of dry eye from a chronic issue to a fixable problem that requires immediate attention. The discussion highlights the impact of visual appearance on patient behavior and the potential for behavioral change through case studies and visual evidence. It also suggests incorporating profitable services and products, such as annual subscriptions for vitamins, to increase profitability while improving patient care. The conversation concludes by emphasizing the importance of effective communication and the role it plays in driving patient compliance and practice profitability
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table!
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth EssilorLuxottica